How do they manage to accomplish this? Hennes and Mauritz (the company's full name) has their own production factory. Let's break it down how the retail system works. Company's can either purchase products through a wholesaler or they can go directly to a manufacturer. Companies like Zara and H&M go directly to the manufacturer so their prices can come cheap, and the turnover around for the product is even quicker. The more you order of something, the cheaper it will cost, and thus H&M bulk orders also helps keep the prices down. Think Ikea.
Essentially what I'm getting at is that come next year, U.S. shoppers will have the option to purchase furniture that will match the quality of perhaps some of your clothes. Trendy, fashionable, and unlikely to hold up for a long period of time. It's not necessarily a bad thing, it's just another element added to retail. On one hand, maybe trendy items should be disposable. People who buy into trends are most likely to be over them just as quickly. Which would you prefer? Quality? Quantity? Both?
(Products: A few images from previous H&M Home collections offered in other countries)
