PUBLIC SCHOOL IN THE PUBLIC EYE

How and why these menswear masters are slowly taking over the industry.
Written By: Caleb Poling | Socialize: @CalebPoling

     They've won a CFDA for Menswear. They've produced outstanding collections. And now, they've just caught the eye of a new consumer: women. Dao-Yi Chow and Maxwell Osborne are the great minds behind such detailed clothing.
           Their black and white color palette they are famous for using isn't just their longing for simplicity. There is complexity in the way they play with proportions, layer monochromatically, and continue to find what makes the new generation tick when it comes to being a modern man.
     If you look at the twentieth century men wore essentially one thing: suits. This only brought around the rebellion of the suit and a longing for comfortability. For the first five years of the twenty-first century we (the main consumer) awkwardly swam through our options of things that were comfortable rather than wearing a suit. 
      A separation grew between formal and casual. You either had the Thom Browne customer that longed for a modern take on a suit or you had a guy who wore khaki's with an okay-fitting button-up shirt. Obviously this is over simplifying the menswear industry, but bare with me.

     Enter Public School. What if we can close the gap of being casual and being formal. We can dress it up with a sharply tailored suit, or we can dress it down in luxury sweatpants, sneakers, and a well-made shirt. It's 2014. The idea that we're going to be dressing the same as civilization forever is not only insane, but historically inaccurate. We look at pictures from the 1800s and wince at the uncomfortable and odd style. We're entering a new era where what we know will soon be what we knew.

     It's a waste of an exhale, a waste of denial, and a waste of creativity to fight this. Public School is just one brand that's keeping us plunging forward in how we choose to get dressed.